Remy Usman is a visual designer, currently at GoGuardian.
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VISUAL IDENTITY & DESIGN, MOTION GRAPHICS
Go! Together: GoGuardian DEI Identity
In 2023, I partnered with GoGuardian's Diversity, Equity, and Inclusion (DEI) team to craft a logo and a vibrant internal visual identity for their department and Employee Resource Groups (ERGs) to reflect their refreshed positioning and infuse joy into their internal communications.
The DEI team emphasized integrating their three pillars (I. People & Culture; II. Equity, Research, & Development; III. Accessibility) into the identity's ethos and logomark. In seeking a symbol that encapsulated all facets of GoGuardian, I conducted an audit of each product's tone and brand palette, aiming to define a unifying element that struck a balance between familiarity and innovation.
After exploring various concepts–including symbols for people and check marks, ampersands, circles, and venn diagrams—we collectively chose the "GO!" iteration. Derived from the initial letters of "GoGuardian," the new mark features a friendlier typeface with a customizable geometric 'O' for each ERG, conveying action, teamwork, and an energetic "go team!" attitude.
To ensure the logomarks authentically reflected the Employee Resource Groups they represent, I proposed individual palettes for each ERG and invited the groups to select an expressive word to be integrated into the logo. This collaborative effort yielded seven distinctive, yet cohesive marks, fostering a sense of belonging and pride for each ERG.
To ensure the logomarks authentically reflected the Employee Resource Groups they represent, I proposed individual palettes for each ERG and invited the groups to select an expressive word to be integrated into the logo. This collaborative effort yielded seven distinctive, yet cohesive marks, fostering a sense of belonging and pride for each ERG.
