![](https://freight.cargo.site/t/original/i/b36527ffb7210706882149a1025d67c85697588a903336b6a23b5bb2da90ed73/Cover-Coach-Badge1x.png)
VISUAL IDENTITY, CONCEPTING & SYSTEMS DESIGN
Coach Program Suite
As visual designer for this project, I designed a visual system for the Certified Coach Program—comprehensive training on GoGuardian products for teachers—that unifies a broad product suite, sparks delight, and celebrates achievement.
![](https://freight.cargo.site/t/original/i/9d0067545e1cf6fdaf0784dba4f7ebb89510ba503ab02ba66a430d2fc38c57c2/exploration1x.png)
Definition
Tasked with first designing Edulastic’s Coach materials, I audited each product’s existing Coach assets to identify opportunities for cohesion throughout the suite. I outlined and compared design options, considering factors such as container shapes, ribbon placement, content hierarchy, illustration fidelity, color palette, and type treatment.
Tasked with first designing Edulastic’s Coach materials, I audited each product’s existing Coach assets to identify opportunities for cohesion throughout the suite. I outlined and compared design options, considering factors such as container shapes, ribbon placement, content hierarchy, illustration fidelity, color palette, and type treatment.
![](https://freight.cargo.site/t/original/i/2581bb2d3e2d4ac81d08deba43bf72dafbef9b966b1a79becc23f17fa218c6f6/badge-themes.png)
![](https://freight.cargo.site/t/original/i/04584f83d1aa8a02f3d509ed1c930f3734202cd9559ffecbca7954ecc2c3392b/badge-sketches1x.png)
Ideation
Next, I brainstormed themes to create a consistent voice for the achievement badge system. Through sketches, I evaluated how well these themes aligned with the project's constraints and sought ways to incorporate moments of delight—an important element for the advocates team.
Next, I brainstormed themes to create a consistent voice for the achievement badge system. Through sketches, I evaluated how well these themes aligned with the project's constraints and sought ways to incorporate moments of delight—an important element for the advocates team.
![](https://freight.cargo.site/t/original/i/9bb79b5a57f0098f52029400b7585829fa064790c1e9c00ffee8e298bb310657/project-coach-badge-exploration-11x.png)
![](https://freight.cargo.site/t/original/i/a32eb7b47836028d45c42c2d8020edc7c978648f7da973a7fe21a1a567eb607e/project-coach-badge-exploration-31x.png)
![](https://freight.cargo.site/t/original/i/0fc369f7f3e772e9f3bd284953e0048e352fe03d3eca30a214177a8687186464/project-coach-badge-exploration-21x.png)
Creation
Building upon strong themes and ideas, I developed higher fidelity sketches as a proof-of-concept to ensure the distinctiveness of Edulastic's Coach badge within the larger badge system. I explored various containers, themes, hierarchies, and treatments to find the most flexible and practical solution.
Building upon strong themes and ideas, I developed higher fidelity sketches as a proof-of-concept to ensure the distinctiveness of Edulastic's Coach badge within the larger badge system. I explored various containers, themes, hierarchies, and treatments to find the most flexible and practical solution.
![](https://freight.cargo.site/t/original/i/dab940aaf7a1c4745008bb7457605718b93e262ac55e761947e87a3bb2a85e20/project-coach-badge-colorways-11x.png)
![](https://freight.cargo.site/t/original/i/ce897924f7ae536c6e01a9f8161bbf9cbd9a6e92b645fca37992a5e8f610c9ec/project-coach-badge-colorways-21x.png)
Converge
After presenting the in-progress work to the team, we agreed on a "teacher's supply list" theme centered around an Edulastic badge that features a star-shaped award sticker. Considering a possible brand palette shift, I further explored color options for the Edulastic badge and refined the design.
After presenting the in-progress work to the team, we agreed on a "teacher's supply list" theme centered around an Edulastic badge that features a star-shaped award sticker. Considering a possible brand palette shift, I further explored color options for the Edulastic badge and refined the design.
![](https://freight.cargo.site/t/original/i/ba6b8efc04e7b9e55f3e835560b747b3d35d6405e0f64e7b3e95c1e6d581ec46/Coach-Badge-Suite.png)
Delivery
Once the Edulastic badge design was approved, I created shells and proposed imagery for future Coach badges across the product suite. I also implemented basic governance measures to ensure a smooth handoff to future designers. With the Edulastic Coach badge and the badge system established, I proceeded to design the remaining campaign deliverables and templates.
Once the Edulastic badge design was approved, I created shells and proposed imagery for future Coach badges across the product suite. I also implemented basic governance measures to ensure a smooth handoff to future designers. With the Edulastic Coach badge and the badge system established, I proceeded to design the remaining campaign deliverables and templates.
![](https://freight.cargo.site/t/original/i/c2499b487b7f6a9950688e681fd2520f6f841f25f5aed7faf517f18fb17662c0/Registration-LP1x-1.png)
Landing page for the Edulastic Certified Coach Training program.
![](https://freight.cargo.site/t/original/i/d52e1b526d67cf65c24d45065767540d77a8ae439df17fea3a8746680612caf6/Emails1x.png)
Celebratory email that Edulastic coaches receive upon program completion.