GoGuardian brand refresh
Visual Identity
Art Direction
Web DesignFounded in 2014, GoGuardian empowers schools and districts with EdTech solutions that enhance online safety and foster student engagement. In 2024, the GoGuardian creative team led a brand refresh and website redesign to evolve the company’s visual identity — creating a warm, approachable system that champions educators while standing apart in a sea of tech blues.
Creative Direction: James King
Art Direction, Design: Remy Usman, Katie Krull
The ChallengeYears of rapid growth through acquisitions and product expansion left GoGuardian’s visual identity fragmented. Multiple sub-brands had developed their own palettes, styles, and tones, resulting in a disjointed experience. Outdated illustrations and cool, impersonal colors didn’t reflect the warmth and energy of real classrooms. Core products like Teacher™, Admin™, and Beacon™ lacked clear differentiation, making it difficult for educators and administrators to quickly recognize them.
GoGuardian’s greatest strength is the community it serves: educators, administrators, and students. The brand needed to feel human, cohesive, and joyful without losing the trust and credibility expected from an EdTech leader. The identity also had to flex seamlessly across digital experiences, events, and social platforms, with the scalability to support future growth.
Evolving the brand systemAs GoGuardian’s approach to EdTech matured, so did the need for a visual identity that could grow with it. The updated system replaced Inter with Grenette for display and TT Commons for body copy, enhancing readability and personality while aligning type hierarchy with Pear Deck Learning for subtle consistency across the portfolio.
A refreshed palette brightened the core navy and introduced warm khakis, sunny yellows, and calming lilacs — a distinctive and welcoming alternative to the industry’s standard tech blue. Together, these updates brought energy and personality back into the brand while creating visual cohesion across the entire GoGuardian ecosystem.
Product persona snapshots
Building a flexible visual system
The refreshed identity channels the strongest elements of the existing brand and expands them into a warmer, more flexible system. New illustration styles, product personas, and component libraries give GoGuardian a consistent visual language that works across every touchpoint, from large-scale events to social graphics and everyday communications.
Every detail reinforces the same idea: approachable, educator-first design that reflects GoGuardian’s belief in learning as an active, human experience.
Website RedesignI led the website redesign for this refresh, developing a cohesive design system for UI components such as buttons, links, typography, and featured content. For pages outside my direct design scope, I provided art direction, crafting medium-fidelity layouts and defining new components to improve usability.
My focus was on enhancing user experience through simplified interactions, responsive layouts, and intuitive navigation — ensuring the digital expression of the brand felt as welcoming and thoughtful as the identity itself.
Built for growthThis identity was designed to scale, strategic enough to evolve with GoGuardian’s expanding portfolio, and flexible enough to adapt to new products, campaigns, and partnerships. The system works seamlessly across digital platforms, events, and social channels, giving every touchpoint a consistent and recognizable voice.
From the smallest UI component to the largest tradeshow presence, every element reinforces GoGuardian’s position as a trusted, connected, and future-ready leader in education technology.