Introducing the visual identity for Pear Start
Visual Identity
Visual Design
Web Design
As Pear Deck Learning’s first AI-driven product, Pear Start required a new visual language that could stand on its own while staying rooted in the parent brand. To establish that balance, we expanded the brand palette with a new cornflower blue, a bright and optimistic hue that plays off the brand kiwi and signals innovation and speed. These elements come together across web, social, and digital assets to form a cohesive system that makes Pear Start instantly recognizable within the larger brand.
Creative Direction: Amy Ahrens
Design: Remy Usman