Capturing Giant Steps
Art Direction
Web Design
Visual Design
Introduced by GoGuardian in 2023, Giant Steps (now Pear Practice) is an educational software promoting student engagement and mastery thorugh its gamified learning platform. As principal designer across go-to-market assets, I aided in art directing our bespoke photo shoot in Culver City, CA.
Our photography focused on capturing authentic and joyful moments of student interaction, reflecting the platform's playful spirit. The images showcase diverse subjects in various settings, using different devices, and engaging with each other and the software in a meaningful way. These visuals reinforce the idea that Giant Steps fosters a positive and inclusive learning environment.
Art Direction: Jamie Ehrhart, Remy Usman
Design: Remy Usman
Photography: Instrument
Bringing Giant Steps to LifeCombined with our photographic imagery, Giant Steps' vibrant palette, illustrations, and engaging copy create a dynamic and exciting brand experience. In developing assets such as web pages, social cards, emails, and print collateral, I ensured that the brand's voice and tone were consistent across all activations.